Posted: September 9, 2013

EE today announced that Britain has set one of the fastest 4G adoption rates in the world with one million customers already embracing the convenience and reliability of superfast 4G mobile services. EE has achieved its goal of signing up one million 4G customers by the end of the year, four months sooner than expected.

EE launched the UK’s first 4G service on October 30th 2012 and since then adoption has been driven by EE’s rapid country-wide network rollout.  More than 100 towns and cities are now able to enjoy 4G at speeds which are not only the fastest in the UK, but are also faster than networks in the rest of Europe, the US and Japan.

To thank its one million 4GEE customers, EE is giving each and every one 50% off one of the latest accessories in-store2. Details of the offer will be sent directly to customers via text message.

Olaf Swantee, CEO, EE, says: “The UK mobile sector saw a huge shift 10 months ago with the launch of 4G from EE. We set a new standard for UK mobile networks, and the way consumers and businesses are using their mobile devices in this country has been transformed.

“We have seen one of the fastest adoption rates in the world and I’m immensely proud to announce today that we have reached a significant milestone – one million 4G customers.

“We know that all communities across Britain want 4G, not just those in the big urban centres, and we’re committed to continuing to roll out superfast mobile at this record breaking pace.

“EE has the most attractive 4G pricing in the world – and  we’re also gearing up to launch a new range of innovative plans, providing even more ways for people to get the fastest speeds and the best value plans.”

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